For small and medium-sized enterprises (SMEs), intellectual property can be a powerful business asset, supporting growth, competitiveness, and international expansion. Developing an effective IP strategy requires not only understanding how to protect innovations, brands, and designs, but also how to leverage IP rights to support commercial objectives in global markets.

This session will explore practical IP strategies tailored for SMEs and provide an overview of WIPO tools and resources to facilitate international IP protection and management. Participants will gain insights into key considerations for globalising IP portfolios and have the opportunity to raise questions during the concluding Q&A discussion.

8.30 Registration and coffee/croissants
9.00 Welcome
9.05 IP Strategies for SMEs
9.25 WIPO tools and effective IP globalisation
9.55 Q&A
10.10 Mingling
10.30 The End

Location: Hobo Hotel, Dronningens gt. 23, Oslo