Interview by Sukanya Sarkar, Managing IP

Alexander Bjørnå, aera’s first hire in Norway, explains why it’s the right time to disrupt the country’s ‘traditional’ IP market.

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With a brand-new office in Oslo launched in February, aera wants to offer flexible service models that can help create more value for clients.

“From a market perspective, this is a paradigm shift in the Norwegian IP business, challenging the traditional structures with new concepts,” says Alexander Bjørnå, the firm’s first partner hire in Norway.
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“This development changes the market dynamics and creates space for firms with a more modern thinking approach, and which offer a bigger and more dynamic portfolio of services,” he says.

“That’s where we come in.”
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Read the full interview on Managing IP.