In this episode, we are joined by Ludvig Larsen, entrepreneur, author, and the man behind one of Denmark’s leading podcasts, “Ludvigs Podcast”. Ludvig opens up about his journey from owning a stressful marketing agency to finding work-life joy as a solopreneur. We dive into his new book, “Ludvigs Lektioner (Ludvig’s Lessons)”, and get unique insight into how he used Artificial Intelligence (AI) as a sparring partner to structure and organise the book. We also discuss major topics like “Main Character Syndrome”, why chasing status can make you unhappy, and the importance of collaboration.