In this episode of OPEN ears, Kristina May and our host Hanane Fathi Roswall dive into the intersection of business, creativity, and uncompromising life priorities.Kristina May is the founder of strategic branding and design agency AM Copenhagen, serves on several prestigious boards, and hosts the podcasts “Design Kan” and “Så må du have held og lykke med det, i hvert fald!”.
The conversation traces her journey from hands-on craft to the core of strategic branding, where she unpacks why a brand is fundamentally a shared narrative that must be followed at all times.
She also shares her personal leadership philosophy, including her firm principle of never letting her agency grow beyond 15 people to safeguard life quality and direct craft involvement.
She speaks candidly about how having twins at age 25 forced her to establish non-negotiable boundaries, and how mental compartmentalisation grants her presence and peace. And help herself to stay on-brand.