Join us for a lovely afternoon with cold drinks, delicious food, live music
and excellent company at our new office in Stockholm.
The music will be delivered by the Swedish singer/songwriter and producer Tobias Fröberg, who is currently working on his new and fifth solo album
– the first one in 14 years – which is scheduled for release in the fall of 2024.
Join us for a lovely afternoon with cold drinks, lovely music, and excellent company.
As usual, there will be a live musical performance during the event and this time we look forward to presenting Danish indie-poppers moi Caprice, who is currently working on their seventh album.
In Stuebar DJ DingoTracks will be spinning vinyls.
Open Minds: Divided Infringement of U.S. Patents: Risks and Opportunities
Divided Infringement of U.S. Patents:
Risks and Opportunities
Presented by David Loretto, U.S. Patent Attorney at aera
Though liability for U.S. patent infringement usually requires a single entity to be held responsible for direct infringement, multiple entities can also be found liable, where one entity ”directs” or ”controls” the performance of the others or where the entities form a joint enterprise. Akamai Technologies, Inc. v. Limelight Networks, Inc., 797 F.3d 1020, 1022 (Fed. Cir. 2015) (en banc).
All else being equal, the likelihood of such ”divided infringement” is greater for networked inventions and high-tech and biopharmaceutical inventions, which often include subject matter (“abstract ideas”, “laws of nature” and ”natural phenomena”) considered patent ineligible in the U.S.
At this first edition of Open Minds, David Loretto will give you an understanding of how divided infringement has been applied in U.S. courts and how such understanding can add value for patent owners and potential infringers alike.
TIME: 14.00 Registration and coffee 14.30 Welcome by Hanane Fathi Roswall 14.35 Presentation by David Loretto 15.35 Q&A 16.00 End of event
Join us for a lovely afternoon with cold drinks, lovely music, and excellent company.
As usual, there will be a live musical performance during the event and this time we are very proud to present the Faroese singer/songwriter Teitur, who will give a rare solo show.
Join us for a lovely afternoon with cold drinks, live music and excellent company.
This time we will present the South African singer/songwriter Yoav, who released his debut album Charmed and Strange in 2008 and since then three more albums. He is currently working on new music with Zulu singer Jabulile Majola, who will be making a guest appearance with him at this event.
In Stuebar DJs Ms Jekel & Morticia will play one of the infamous french, groovy and soulful back to back sets.
It’s summertime and aera is going out. Out in the Open.
At Stella Polaris in Frederiksberg Have we celebrate summer with you and thousands of other music lovers in one of the most beautiful locations in the capital of Denmark.
In a closed designated area just next to the stage, we invite you to enjoy the best chill out music in the world, cold drinks, delicious food, and the best company you can imagine.
Stella Polaris runs from 12.00 – 21.00 and you are of course welcome to join before and after our Out in the Open event that runs from 16.00 – 20.00. Free entry in Frederiksberg Have.
During 3 Days of Design 2023 taking place 7-9 June, aera will be
co-hosting a street event with Normann Copenhagen and
Hotel Cecil in Niels Hemmingsens Gade in Copenhagen.
On 7 June from 16 to 22 the street will be packed with design people and curious “copenhageners” listening to cool DJs and enjoying great company, so please join us for a drink between 17 and 19.
DJs: Krøi (16-18), Nicka (18-20) and Karsten Loud (20-22).
Open takes all kinds! Open brings together creative people across companies and industries.
If you would like to be one of them please sign up at the registration link below.
Join us for a lovely afternoon with cold drinks, delicious food, live music and excellent company at Bådcafe, one of the loveliest locations in Aarhus. The music will be delivered by Danish singer/songwriter Peter Wangel, who just released his second solo album.
Join us for a lovely afternoon with cold drinks, live music and excellent company.
This time we will present TOM and His Computer, who is the alter ego for Copenhagen legend Thomas Bertelsen. You may have seen him before at Open DJ’ing in Stuebar, but this time he will be on stage downstairs at Hotel Cecil with his own musical project while Buda will be DJ’ing.
Join us for a lovely afternoon with cold drinks, delicious food, live music, and excellent company. Besides enjoying the beautiful view from our office space we will present a mini-concert by the Danish one-woman project Roxy Jules who will be playing a handful of her songs for you.
Join us for a lovely afternoon with cold drinks and excellent company. And of course we will also serve music for you. This time we have the pleasure to present Farveblind – a young Danish trio making dark, electronic music inspired by the rave-parties of the 90-ties and DJ T.O.M.
Join us for a morning with important insights, coffee and croissants and excellent company where Maersk, HIMPP and aera join forces focusing on NPE’s and the way to handle them.
09:02 Simone Frattasi (Maersk): Towards More Systematic and Proactive Tactics for Handling NPEs
09:30 Stinus Jeppesen (HIMPP): Practicing in a world of non-practicing entities (NPEs)
10:00 Dan Fischer (aera): U.S. Continuation Practice – Not just for NPEs
10:30 Discussion and questions
11:00 End
Simone Frattasi (Maersk)
In this presentation, Simone Frattasi will share his experience about NPEs and his pursuit for the creation of more systematic and proactive tactics for handling them.
Simone Frattasi is a European Patent Attorney and a Telecommunications Engineer with a PhD in Wireless, Mobile Communications. Since June 2019, he is the Head of Global IP at MAERSK, Denmark, which, under his lead, has been awarded the Gold Award for “Best IP Department Nordics” at INIFA 2022 and the Silver Award for “Best Patent department EMEA” at ILASA 2022. From 2016 to 2019, he was the Head of the Patent Section at Sony Mobile Communications, Sweden, which, under his lead, was awarded the Silver Award for “Best IP Department Nordics” at INIFA 2019.
Stinus Jeppesen (HIMPP) Handling of NPEs through industry partnerships, acquisitions, license agreements and post-grant procedures. Defense preparedness and practical negotiation examples.
Stinus Jeppesen is heading a multinational patent partnership HIMPP within the Hearing Aid Industry. HIMPP holds a portfolio of thousands of both fully owned and in-licensed patents, which they out-license to both partners and non-partners in the Hearing Aid field. HIMPP furthermore conducts a range of monitoring and post-grant procedures around the world using state of the art IP tools.
Dan Fischer (aera)
This presentation revolves around the importance of continuation practice in the U.S. for developing a substantive patent portfolio. This practice is not just used by NPEs, and is highly relevant to any company looking to make, use, or sell products in the U.S.
Dan Fischer is a U.S. patent attorney holding a degree in Materials Science Engineering along with his Juris Doctor. In October 2020, he joined aera to provide guidance in the complications of U.S. law, along with further developing his experience with European patents. Dan has worked in several different technical fields in his career, including telecommunications, autonomous vehicles, medical devices, oil and gas, building construction, and vehicle components, giving him a well-rounded practice and experience. Prior to joining aera, he was a partner at one of the largest IP law firms in the U.S. Dan is also a “Recommended Individual” in the IAM Patent 1000 of 2022.
It’s summertime and aera is going out.Out in the Open.
At Stella Polaris in Frederiksberg Have we celebrate summer with you and thousands of other music lovers in one of the most beautiful locations in the capital. In a closed designated area just next to the stage, we will give you nine hours of the best chill out music in the world, cold drinks, delicious food, and the best company you can imagine.
World famous DJs Dave Seaman and Darren Emerson will be there as well as the American house sensation Hercules & Love Affair and Bristol-based Elder Island and they will all be giving rare chill out set just for us.
Our own Managing Partner and European Patent Attorney Nicka Kirstejn will also be demonstrating his DJ skills, so please join us for this celebration of summer, music and good times together.
Let’s meet in the sun – staying in touch means the world to us!
Frederiksberg Have (in front of Frederiksberg Slot)
Saturday 6 August
12:00 – 21:00
Join us for a lovely afternoon with cold drinks and excellent company. And of course we will also serve music for you. This time we have the pleasure to present the brand new project Tachys.
Tachys is a new duo consisting of Tobias Wilner (Blue Foundation, New York United, Ghost Society, Bichi) and Jonas Bjerre (Mew, Apparatjik). who have just released their debut album.
Welcome to OPEN TOGETHER 2022
Copenhagen Distillery, Kløvermarksvej 70d, 2300 Copenhagen S
A global outlook requires a multifaceted touch, nicely illustrated here by four different topics shared together at this joint event.
Mary Bourke and her team will walk us through avoidance of US litigation pitfalls, while Sture Rygaard will elaborate on an important aspect of the forthcoming UPC, followed by two interesting in-house views. Nick Finnie will elaborate on what you need to know when going through a big IP due diligence, and Anna-Kathrine Fevre will share her experience on how to optimise collaboration, when working in multiple jurisdictions.
Join us for a day with important insights, inspiration, music, and delicious food and drinks in the company of like-minded people.
PROGRAMME:
16:00 Registration and coffee
16:30 Welcome
16:45 Mary Bourke, Dana Severance & Josh Davis(Womble Bond Dickinson) Litigating life science cases in the US – how to prepare, common pitfalls, and practical tips
17:15 Sture Rygaard (Plesner) Use of experts and experimentsin the UPC system
17:45 Break
18:00 Nick Finnie (ADC Therapeutics) Surviving Due Diligence
18:30 Anna-Kathrine Fevre (Ferring Pharmaceuticals) Working together internally and externally – even at a distance
Open returns to Stockholm – Welcome to our new office
Join us for a lovely afternoon with cold drinks, lights snacks, smooth music and excellent company at our new office at Nybrokajen 7 in the heart of Stockholm.
Open takes all kinds! Open brings together creative people across companies and industries.
Welcome to OPEN Special 2022 – ONLINE:
Time: 1 April – 16:30 – 19:00
aera has partnered with RightHub Limited for the online version of Open Special 2022: Explore the future of IP litigation in Europe.
We will be streaming the three keynote speeches and the final debate live from Hotel Cecil in Copenhagen on several platforms from 16:30 – 19.00 on 1 April.
This year the UPC will finally enter into force and this event will inspire you in your preparations for a new aera in European IP litigation.
Richard Hung takes us through the dynamics of big scale IP litigation in the US, while Willem Hoyng will explain how the UPC will change the landscape of Europe. Finally Stephanie Southwick gives us an introduction to the field of litigation funding.
Join us for a day with important insights, inspiration, music, and delicious food and drinks in the company of like-minded people.
Richard Hung (MORRISON & FOERSTER): Why bother with IP litigation in the US?
US IP litigation is from a European perspective perceived as costly, not worth it. It is complicated and longsome and you rarely hear people in the states say that they love IP litigation. But what can we learn from perhaps the most hyped IP litigation case ever, the “Apple vs Samsung” case and the seven-year-long patent fight over iPhone copying? Richard Hung who led the case on behalf of Apple will guide us through.
Richard Hung is the co–chair of Morrison & Foerster’s IP Litigation Group and the cross–disciplinary Intellectual Property Group. He handles complex technology matters for clients in state and federal trial and appellate courts. He has represented plaintiffs and defendants in high–stakes patent litigation, competitor‑on–competitor cases, non–practicing entity assertions, and trade secret misappropriation disputes—obtaining consent judgments in multiple cases. Richard Hung also represents clients in adversarial proceedings before the USPTO and advises clients on strategic offensive and defensive patent licensing and acquisition issues.
Willem Hoyng (HOYNG ROKH MONEGIER): The wolf IS coming – future IP litigation under the UPC
What will change strategically when the UPC enters into force in the fall? Will Scandinavian industry now be haunted by obscure patentees, will we see trolls gearing up in Europe, or will everybody opt out? How do we prepare?
Professor Willem Hoyng is a partner at HOYNG ROKH MONEGIER. He was a member of the drafting committee of the Rules of Proceedings of UPC and member of the Advisory Committee of the UPC Preparatory Committee. He also advises the Dutch Ministry of Economic Affairs on UPC matters.
His practice primarily consists of litigating in the field of intellectual property law. He acts before all the national courts (the courts of first instance, the courts of appeal and the Supreme Court), and regularly litigates before the Court of Justice of the European Union (CJEU) and the European Patent Office (EPO). He is also involved in advising on European patent strategies and coordinating and conducting European patent proceedings. He is the adviser of many innovative Dutch and foreign multinationals, including pharma and biotech companies.
Stephanie Southwick (OMNI BRIDGEWAY): Is litigation funding friend or foe?
Litigation funding is a widespread business in the US, but not as well-known in Europe. However, it may very well be a solution worth investigating for many European SMEs faced with infringement cases caused by the coming unitary patent system. Stephanie will teach us why and how the underwriting process shapes the deal.
Stephanie Southwick is an Investment Manager for Omni Bridgeway. Prior to joining Omni Bridgeway, Stephanie was the Managing Partner of Greenfield Southwick LLP, a boutique business and intellectual property litigation firm. She is experienced in representing start-ups, tech companies, investors, and manufacturers in IP disputes and trade secret cases.
Stephanie’s guiding principle is “do not stop at the obvious. Whether shaping a legal theory or uncovering a witness, creative strategy is key to achieving results.” She brings this approach into her litigation funding deal structuring and diligence process, partnering with claimants and law firms to design deals that work for all parties involved and facilitate the pursuit of optimal litigation outcomes.
Jacob Bellens:
Thanks to his unique voice and his talent for heart-touching melodies, Jacob Bellens has become one of the most distinctive figures on the Scandinavian music scene. From 2004 to 2011, he released eight albums with his bands Livstrompet, Murder, and I Got You On Tape, before he debuted as a solo artist with The Daisy Age in 2012. Since then, five solo albums from Bellen’s hands have seen the light. His solo work spans over many different genres, but always shows his distinctive sense for melodies and his characteristic voice.
On this occasion Bellens will perform with his trio set up and present songs from his solo repertoire, including his latest album My Heart Is Hungry and The Days Go By So Quickly from 2020.
Programme:
16.30 Welcome
16.45 Richard Hung: Why bother with IP litigation in the US?
17.15 Willem Hoyng: The wolf IS coming – future IP litigation under the UPC
17.45 Break
18.00 Stephanie Southwick: Is litigation funding friend or foe?
18.30 Panel discussion – moderator: Henrik Skødt, aera
RightHub Limited is the platform for the IP industry that enables any organisation or individual in the IP or innovation space to connect, transact, and manage anything related to IP.
Open Special – April 2022: Explore the future of IP litigation in Europe
Welcome to OPEN Special 2022:
Time: 1 April – 16:00 – 22:00 Place: Hotel Cecil, Niels Hemmingsens Gade 10, Copenhagen
This year the UPC will finally enter into force and this event will inspire you in your preparations for a new aera in European IP litigation.
Richard Hung takes us through the dynamics of big scale IP litigation in the US, while Willem Hoyng will explain how the UPC will change the landscape of Europe. Finally Stephanie Southwick gives us an introduction to the field of litigation funding.
Join us for a day with important insights, inspiration, music, and delicious food and drinks in the company of like-minded people.
Richard Hung (MORRISON & FOERSTER): Why bother with IP litigation in the US?
US IP litigation is from a European perspective perceived as costly, not worth it. It is complicated and longsome and you rarely hear people in the states say that they love IP litigation. But what can we learn from perhaps the most hyped IP litigation case ever, the “Apple vs Samsung” case and the seven-year-long patent fight over iPhone copying? Richard Hung who led the case on behalf of Apple will guide us through.
Richard Hung is the co–chair of Morrison & Foerster’s IP Litigation Group and the cross–disciplinary Intellectual Property Group. He handles complex technology matters for clients in state and federal trial and appellate courts. He has represented plaintiffs and defendants in high–stakes patent litigation, competitor‑on–competitor cases, non–practicing entity assertions, and trade secret misappropriation disputes—obtaining consent judgments in multiple cases. Richard Hung also represents clients in adversarial proceedings before the USPTO and advises clients on strategic offensive and defensive patent licensing and acquisition issues.
Willem Hoyng (HOYNG ROKH MONEGIER): The wolf IS coming – future IP litigation under the UPC
What will change strategically when the UPC enters into force in the fall? Will Scandinavian industry now be haunted by obscure patentees, will we see trolls gearing up in Europe, or will everybody opt out? How do we prepare?
Professor Willem Hoyng is a partner at HOYNG ROKH MONEGIER. He was a member of the drafting committee of the Rules of Proceedings of UPC and member of the Advisory Committee of the UPC Preparatory Committee. He also advises the Dutch Ministry of Economic Affairs on UPC matters.
His practice primarily consists of litigating in the field of intellectual property law. He acts before all the national courts (the courts of first instance, the courts of appeal and the Supreme Court), and regularly litigates before the Court of Justice of the European Union (CJEU) and the European Patent Office (EPO). He is also involved in advising on European patent strategies and coordinating and conducting European patent proceedings. He is the adviser of many innovative Dutch and foreign multinationals, including pharma and biotech companies.
Stephanie Southwick (OMNI BRIDGEWAY): Is litigation funding friend or foe?
Litigation funding is a widespread business in the US, but not as well-known in Europe. However, it may very well be a solution worth investigating for many European SMEs faced with infringement cases caused by the coming unitary patent system. Stephanie will teach us why and how the underwriting process shapes the deal.
Stephanie Southwick is an Investment Manager for Omni Bridgeway. Prior to joining Omni Bridgeway, Stephanie was the Managing Partner of Greenfield Southwick LLP, a boutique business and intellectual property litigation firm. She is experienced in representing start-ups, tech companies, investors, and manufacturers in IP disputes and trade secret cases.
Stephanie’s guiding principle is “do not stop at the obvious. Whether shaping a legal theory or uncovering a witness, creative strategy is key to achieving results.” She brings this approach into her litigation funding deal structuring and diligence process, partnering with claimants and law firms to design deals that work for all parties involved and facilitate the pursuit of optimal litigation outcomes.
Jacob Bellens:
Thanks to his unique voice and his talent for heart-touching melodies, Jacob Bellens has become one of the most distinctive figures on the Scandinavian music scene. From 2004 to 2011, he released eight albums with his bands Livstrompet, Murder, and I Got You On Tape, before he debuted as a solo artist with The Daisy Age in 2012. Since then, five solo albums from Bellen’s hands have seen the light. His solo work spans over many different genres, but always shows his distinctive sense for melodies and his characteristic voice.
On this occasion Bellens will perform with his trio set up and present songs from his solo repertoire, including his latest album My Heart Is Hungry and The Days Go By So Quickly from 2020.
Programme:
16.00 Registration and coffee
16.30 Welcome
16.45 Richard Hung: Why bother with IP litigation in the US?
17.15 Willem Hoyng: The wolf IS coming – future IP litigation under the UPC
17.45 Break
18.00 Stephanie Southwick: Is litigation funding friend or foe?
18.30 Panel discussion – moderator: Henrik Skødt, aera
19.00 Food and drinks
21.00 Concert: Jacob Bellens
22.00 Open ends*
*After 22 it will be possible to stay in Stuebar and after 23 in Hotel Cecil’s night club Cecil AM.
Yesterday January 6 2022, Danmarks Domstole (The Courts of Denmark) opened Domsdatabasen (The Judgment Database) where you can search and find judgments handed down by the Courts of Denmark.
Finally! It’s time for our first OPEN event in Stockholm
Join us for a lovely afternoon with cold drinks, lights snacks, smooth music and excellent company at our office at Malmskillnadsgatan 32 in the heart of Stockholm.
OPEN takes all kinds! And brings together creative people across companies and industries.
If you know likeminded creative people that you would like to bring, let us know. Send us an email to or contact your usual aera representative
Back once again for the creative masters – Open returns!
We’ve moved to the centre of Copenhagen, and we can’t wait to show you our new office space on the 5th floor of Niels Hemmingsens Gade 10 with a spectacular view of the historic parts of the inner city.
From 17:30 the musical part of OPEN will take place in the basement venue Hotel Cecil where Danish singer/songwriter Tomas Høffding will give a special show just for us. Høffding just released his debut solo album, but most of you may already know him from his role as 1/3 of WhoMadeWho.
OPEN takes all kinds! And brings together creative people across companies and industries. If you know likeminded creative people that you would like to bring, let us know. Send us an email at or contact your usual aera representative.
Ever since our cancellations in the spring, we have been eager to welcome you back to Open, and even though nobody knows what the future will bring, we hope that it will be possible to safely gather on Friday 2 October where Open will return.
Everything will of course depend on the recommended coronavirus guidelines, and we will constantly monitor the development of the situation.
October Fest equals beer, and just like last year, we will present three different aera beers at the event, brewed by Henrik Mathiassen from Zealand Pharma. We will also host a mini concert and curate engagement with other creative people while we share the best view of Copenhagen from the top of Codanhus.
Save the date and let us know if you want to receive an invitation directly:
As of today, aera expands its operations in Sweden with a separate legal entity – aera AB – and our office in Stockholm is now open for business.
Managing Partner Nicka Kirstejn says: “As a growing Scandinavian company with an international perspective, we are very proud to launch our Swedish operation already in the beginning of our third year in business. Our Swedish team look forward to welcoming new colleagues and of course to assisting our Swedish clients out of our new office”.
The Stockholm office is centrally located at Malmskillnadsgatan 32, and we look forward to inviting you to visit us there soon.
Welcome to Open – our first Friday of the month gathering with classy drinks and cultural entertainment.
This time we have invited the excellent Australian singer/songwriter Jackson Dyer to do an intimate mini-concert before his show at Vega later the same day.
Dyer released his debut album Compartments in 2016 and last year the successor Inlet came out.
The first edition of Open in 2020 will take place on Friday the 31st of January where we will celebrate the new year with champagne and petit fours (kransekage).
We have also invited the Danish singer/songwriter Christian Juncker who will perform a handful of his brilliant pop songs. Christian Juncker is famous for his theme songs for the highly popular Danish tv series “Kurs mod fjerne kyster” and “Kurs mod nord”.
This Privacy Policy describes how aera (“we” or “us”) processes personal data in connection with provision of our services, administrative procedures, anti-money laundering measures, courses, events and seminars, marketing, social media, and use of our website. All our processing is in accordance with our Pri¬vacy Policy and current data protection law such as the General Data Protection Regulation (EU) 2016/679 (“GDPR”).
WE ASK YOU TO CAREFULLY READ THIS PRIVACY POLICY BEFORE YOU SHARE ANY PERSONAL DATA WITH US.
1. DATA CONTROLLER
The legal entity responsible for the processing of your personal data is:
aera a/s
Company Registration (CVR) No: 39154765
Niels Hemmingsens Gade, 10, 5th floor
1153 Copenhagen K
Denmark
2. CONTACT US
If you have any questions concerning our processing of personal data, or if you want to exercise your rights, please contact us by email:
3. WHAT IS PERSONAL DATA?
Personal Data concerning this Privacy Policy includes any information that can identify you as a specific individual such as your name and your contact details (i.e., email address and phone number).
4. SCOPE
This Privacy Policy addresses the processing of all personal data of any person in commercial contact with us, such as our clients, suppliers, business partners, prospects and its contact persons, representatives, users of any of our services or any other physical person connected to such party (“contact persons”), as well as visitors to our website. This Privacy Policy applies to all business processes in aera and to all aera websites, domains, mobile solutions, cloud services and communities as well as aera-branded websites and third-party social networks.
5. WHAT PERSONAL DATA DO WE PROCESS?
The type of data that we process about you may include but is not limited to:
a) Identity information, such as date of birth, age, nationality, gender, etc.
b) Contact information, both personal and professional, such as name, organi¬sation (company) name, registration number, VAT registration number, postal address, phone number, mobile phone number, e-mail address, fax number, etc.
c) Employment information, e.g., information regarding your employment or other relationship with the party for which you are a contact person, such as job title, role, position.
d) Information regarding the services we perform, such as case name, case description, patent, IP right or other IPR data, IPR holders, inventors.
e) Unique user information, such as login ID, username, password, security question.
f) Device information, such as IP address, language settings, browser type, browser settings, time zone, operating system, platform, screen resolution, re¬sponse time, download error.
g) Traffic and usage information regarding our external systems, such as which links you click and when, which functions you use and when, how you reached and left the service, session time, session ID, delivery notifications when we contact you.
h) Traffic and usage information regarding our website, such as which links you click and when, the address of the website from which you arrived.
i) Geographic information, your geographical location.
6. ON WHICH BASIS DO WE OVERALL COLLECT DATA ABOUT YOU?
In general, we rely on the following legal grounds to process your data:
a) Performance of a contract – when we enter into a contract with you
b) To comply with legal obligations
c) Consent – where appropriate, for instance within marketing
d) Legitimate interest after balancing your interests and rights
The above lawful grounds imply that we may use your personal data to facilitate the provision of our professional services, including client services, conflicts checking, bill¬ing and marketing. We may need to disclose your personal data to authorities or as otherwise required by law or court order. The legal grounds are further specified here¬under in the section Description of Processing.
7. YOUR RIGHTS
You have the following rights:
a) You are entitled to request access to, rectification or erasure of your personal data.
b) You are entitled to oppose the processing of your personal data and to request restriction of the processing of your personal data.
c) You have a right to oppose the processing of your personal data for direct marketing purposes.
d) If the processing of your personal data is based on your consent, you are en¬titled to revoke such consent. Revocation of your consent will not affect the lawfulness of the processing carried out prior to your revocation of consent. If you withdraw your consent, the processing of your personal data will cease and the data will be erased, unless there are objective grounds for their con¬tinued retention, e.g., documentation purposes.
e) You are entitled to receive personal data which you have provided to us in a structured, commonly used, and machine-readable format (data portability) or to have it transmitted to another controller.
f) You can always lodge a complaint with a data protection authority, for example the Danish Data Protection Agency.
See the Danish Data Protection Agency’s guidance on the rights of data subjects for more about your rights here (in Danish).
Depending on the circumstances of the processing the rights may be subject to restrictions or conditions.
To exercise your rights please contact us using the above contact information.
8. DESCRIPTION OF PROCCESSING
Your personal data will normally and overall be used by aera for purposes such as:
Provision of our legal and consultancy services
Client relations
Compliance with anti-money laundering legislation and legislation against the financing of terrorism
Courses, seminars, and events
Marketing
Social Media
Digital Publications
Use of our website and cookies
We describe further the purposes for which we process personal data below.
8.1 Provision of our services
In connection with our provision of services to a client, we always create a case file in our management system. One or several parties who are involved in the matter in different ways will be named as contacts. If you are such a person, we will process personal data about you, regardless of whether you are part of the client’s organisation or are associated with the other party.
We will use the personal data to communicate with you, handle the case and to make any registrations in authorities’ electronic service systems. Hereunder plan, organize, lead, perform and follow up on our assignments and services in in order to e.g., assign cases and assignments, administer services, perform control of conflict of interest, administer and allocate client responsibility and case responsibility, create client teams as well as perform timekeeping and bill¬ing.
We will process basic personal data about you, including contact details such as name, company, title or position, email address, telephone, address, and your place of employment. If we are to make registrations in public authorities’ data¬bases we may, in order to be able to identify you, have to process some of your personal data, including your personal iden-tification number.
Personal data are in general provided by our clients, counterparts or third parties.
We will process your personal data based on Article 6(1)(b) of the General Data Protection Regulation if you as a client is a person, as processing is necessary for the entering into or performance of a contract with our client about the provi¬sion of legal or consultancy services. If you are a counterparty, data will be pro¬cessed based on Article 6(1)(f) on the balancing of legitimate interests where the legitimate interest is enforcement and defence of the legal claim. In case of sensitive personal data or personal identification numbers, processing will be carried out based on Article 9(2)(f) on enforcement or defence of legal claims.
If it becomes necessary to make official registrations, we may share your per¬sonal data with certain public authorities through the data registration portals of such authorities, such as, but not limited to, the European Union Intellectual Property Office and the Danish Business Authority.
We will keep your personal data as long as they are necessary for the purpose or purposes for which they are being processed. As a general rule, data will be kept for 5 years following the conclusion of a case but under special circum¬stances such periods may be shorter or longer, including for the purpose of com¬plying with legal requirements for the erasure or keeping of data. If our provision of services is denied the personal data will be deleted immediately hereafter.
8.2 Client Relations
aera will process personal data about you for the purposes of establishing or cultivating our client relationship, business partnerships, networks, etc. as well as adding of matters in our internal practice management system, hereunder invoicing, payments, and other financial follow ups.
Regarding the types of personal data, aera may collect name, company, ad¬dress, title, email address, telephone number, financial information, network in which the contact was established (if applicable), and, in certain cases, birthday and anniversaries, etc. In addition, we may process information as well as name, address, company, title, and email address of counterparties, if relevant.
Typically, we will process data of this sort only if you choose to provide them to us voluntarily, e.g., as part of your email auto signature, on your business card, etc. We may also collect personal data about you from other sources – e.g., publicly accessible sources such as your employer’s website, LinkedIn.com, CVR.dk, BIQ.dk, etc. In our marketing of events, etc., we may also use client lists of our existing clients and event lists of our network relationships. We will in that connection process company names from our client system and event lists and any data you may have shared on your LinkedIn profile such as indus¬try, position, geographical location, and seniority.
The purpose of our collecting, using, and retaining the data is to e.g., cultivate, nurture, and maintain our relationship with you and your business. We will also use the data in our marketing and in our advertising of events and other activi¬ties. In addition, aera will process data for the purpose of establishing a client relationship and designating the relevant point of contact in the company, or the individual concerned, including for the purpose of matter and contract manage¬ment as well as invoicing. In addition, we will process data about counterparties, if relevant, in order to check for conflicts.
The legal basis is the contract between aera and our client (please see Article 6(1)(b) of the General Data Protection Regulation) and aera’s legitimate inter¬ests, including the establishing and maintenance of client relationships, matter and contract management, and timely and accurate invoicing, (please see Arti¬cle 6(1)(f) of the General Data Protection Regulation).
Regarding retention, the personal data will be kept as long as they are relevant and for an additional period of 5 years, except where special cir-cumstances require a shorter or longer retention period in accordance with relevant legislation.
aera will not disclose your personal data to third parties, except where we are legally required to do so, e.g., in case of disclosure to public authorities or your employer. In connection with our targeted advertising of events, etc., we will only disclose company names on LinkedIn.
8.3 Courses, seminars, and events
When you attend one of our courses, seminars, or events, we may use your personal data to keep in touch with you before, during and after the event in question. We may e.g., register and use the information to run our events, here¬under confirm your registration, prepare name badges, and forward material from events.
For the purposes of a course, seminar, or event we will only process basic per¬sonal data, including name, company or your place of employment, title or posi¬tion, email address, address, and telephone.
We obtain the personal data we process from yourself or from your employer, if your employer has registered you for a course, seminar, or event.
If you are a party to a contract with us, we will process your personal data as described above based on Article 6(1)(b), as the data are necessary for per¬forming a contract to which you are a party. The personal data may also be processed based on Article 6(1)(f) where the legitimate interest is to administer seminars and send out evaluation forms etc.
We will keep your personal data as long as they are necessary for the purposes of the course, seminar or event in question and for the evaluation of such course, seminar or event. A course, or the like, may be one of a number of re¬lated activities described in advance. In such situations we will keep your per¬sonal data until the entire process or activities have been completed and evalu¬ated. If you are employed by one of our clients, we will keep your data as long as we have a business relationship with the client in question. In case of an event that is subject to an attendance fee, we will keep invoicing data during the relevant financial year plus five years, as laid down in the Danish Bookkeeping Act.
We will not disclose personal information about you to any third party except where necessary for the running of the event. In certain circumstances, there¬fore, your contact details may be shared with external co-organizers and pay¬ment providers for processing on aera’s behalf. Such third parties are not al¬lowed to use the data for their own purposes.
8.4 Marketing
We will use your personal data for the purposes of marketing, hereunder for the purposes of being able to target communication specifically to you. Targeted communication includes newsletters and invitations.
We will only use basic personal data, such as name, title or position, email ad¬dress, telephone and your place of employment. We will also register the lan¬guage in which you wish to receive such material.
The personal data we use are provided by you or are collected from publicly accessible sources. The information may also be obtained through your use of our website.
The legal basis for our data processing is the rule on balancing of legitimate interests (please see Article 6(1)(f)). The legitimate interests pursued are our interest in carrying out marketing activities and our interest in targeting the ma¬terial we send out. We will not disclose your personal data to third parties.
aera may use third party service providers for circulation of newsletters and in¬vitations. Such third parties will act solely on our behalf and upon our instructions and are not allowed to use the information for their own purposes.
If you have registered for our newsletter option, we will keep your personal data for as long as you wish to receive material from us and for an additional two years. If we have collected publicly accessible information about you for the purpose of being able to carry out marketing activities, we will keep such data for as long as the rele¬vant activity is ongoing and for an additional two years. Personal data provided when sub¬scribing for newsletters and invitations to events will be erased when you un¬subscribe. You may unsubscribe from newsletters at any time, using the “un¬subscribe” link at the bottom of the newsletter or by mailing us at .
8.5 Social Media
The types of personal data which is collected includes but is not limited to your IP address and the information made available by you on e.g. LinkedIn and Facebook via your set¬tings, your response to content posted by us, your sharing of such consent, and any comments on our content.
The purposes for the collection of such personal data is image branding and marketing of aera and recruitment.
So-called “social media plugins” on our websites provides us with information about the number of visitors on the websites in response to social media adver¬tisements.
The legal basis for the processing of your personal data is aera’s legitimate in¬terests in making content available on social media to users who follow aera, in branding aera’s image and in marketing aera in accordance with Article 6(1)(f) of the General Data Protection Regulation.
Regarding erasure, the data will be erased when the content is deleted or when you withdraw your response to our content (likes, sharing etc.). Your IP address collected and processed for statistical and marketing purposes through the use of cookies will be stored for up to 14 months after the cookie was stored onto visitor hard drives.
Regarding cookies, when you visit our social media sites on e.g., LinkedIn or our websites such as www.aera-ip.com where social media plugins have been installed, our social media service providers collect and process your personal data using cookies, subject to your consent to the service provider, as applica¬ble. Such collection and processing take place even if you have no account on the social media.
When you visit our social media sites such as on LinkedIn/ Facebook, aera re¬ceives anonymous demographic and geographic statistics from e.g., LinkedIn/Facebook on the visitors on our website www.aera-ip.com and/or our LinkedIn/Facebook site. It happens via LinkedIn/ Facebook plugins (“LinkedIn Insight Tag” and ”Facebook Pixel”).
aera is a joint data controller with our social media providers for personal data collected and processed in connection with your visit to our social media sites and our website. It means, among other things, that you may contact both aera and the social media providers to exercise your rights under the General Data Protection Regulation and the Data Protection Act.
LinkedIn and Facebook have primary responsibility for ensuring compliance with the General Data Protection Regulation and responding to requests from visitors on LinkedIn and Facebook. If you are registered as user of LinkedIn/ Facebook, you may exercise your rights via your account settings on LinkedIn and Face¬book. Read more about LinkedIn’s and Facebook’s processing of personal data and use of cookies and analytical tools here:
https://www.linkedin.com/legal/privacy-policy
www.facebook.com/policy
We refer in addition to our section about cookies below and to our Cookie Pol¬icy which can be found here.
8.6 Digital Publications
In regard to digital publications, we collect your IP address.
The purpose is to make our digital publications more interactive and improve your reader experience when we share publications on our website.
The legal basis for the processing of your IP address is aera’s legitimate interest in making our publications more reader-friendly and interactive in accordance with Ar¬ticle 6(1)(f) of the General Data Protection Regulation.
Regarding storage period, your IP address collected and processed for statisti¬cal purposes through the use of cookies will be stored for up to 14 months after the cookie was stored onto visitor hard drives.
8.7 Use of our website and cookies
When you use our website, personal data may be collected in order to send you alerts, reports or messages by email or the like, to detect and prevent security threats, to perform maintenance and debugging, to prevent abuse of our ser¬vices, to ensure content is presented effectively to you and your device, as well as troubleshooting, data analysis, testing, research and or for statistical pur¬poses.
The personal data may include your identity information, contact information, employment information, unique user information, device information, traffic and usage information regarding our external systems and websites as well as geo¬graphic information.
This use is based on Article 6(1)(f) of the General Data Protection Regulation, where the legitimate interest is to provide you with a website that works optimally, hereunder to improve the quality of our services and the web¬sites we provide.
The retention period is our contractual relationship period, or 26 months from collecting the information.
When you use our website, cookies are used to collect personal data about your behaviour. This use is based on Article 6(1)(f) of the General Data Protection Regulation, where the legitimate interest is to provide you with an interesting website that works optimally. The cookies include various social media plugins, which makes it easier for you to share content from our website, LinkedIn etc. We and the provider of third-party cookies may act as joint data controllers. You may read more about this and locate a link to the privacy policies of third-party providers in the cookie overview, which may be accessed through our Cookie Policy. We process your personal data in connection with your use of our web¬site as described above and as further described in our Cookie Policy. You may withdraw or change your consent by rejecting cookies in the cookie overview or by blocking cookies in your web browser. You can read more about cookies in our Cookie Policy here.
9. RECIPIENTS
We will treat the data as confidential, and we will generally not disclose the data to third parties. Data may, however, be disclosed to authorities, courts, specific clients, and or counterparties, e.g., if required to do so by law or court order, in connection with ongoing or prospective legal proceedings, or in order to establish, exercise or defend our legal rights (including the provision of information to others for the purposes of fraud prevention and reduction of credit risk).
In addition, we may need to share your personal data within aera and its subsidi¬aries. The original lawful grounds and purposes listed above and hereunder will remain the same. We shall take all reasonable steps to ensure that transferred information is kept secure in accordance with applicable law.
The data may be passed on to external suppliers, including insurers, professional ad¬visers, agents, suppliers, subcontractors, business partners and IT service providers working with or for us, in so far as reasonably necessary for the purposes set out in this policy.
Furthermore, if we buy or sell a business or assets, we may provide potential sellers or buyers of such business or assets with your personal data. If we, or a substantial part of our assets, are acquired by a third party, your personal data may be disclosed to such acquirer.
Regarding transfer of personal data to countries outside the EU/EEA, the data will not be transferred to countries outside the EU/EEA unless such transfer is made to a spe¬cific authority, court, client, counterparty, or the like. In such case, the transfers will made based on Article 49(1)(b)-(e) of the General Data Protection Regulation. Trans¬fer of personal data to a country outside the EU/EEA (a third country) that is considered to provide an adequate level of protection does not require a specific authorization. Personal data can without further measures be transferred to such third countries. Transfer to so-called “unsafe” third countries may be carried out based on a variety of appropriate safeguards that have been established to provide an adequate level of protection of the data subjects’ rights. Where no appropriate safeguards are provided, transfer of personal data to “unsafe” third countries may take place based on specific legal basis for the transfer. The transfer can, without the listing being exhausting, take place based on consent, for the perfor¬mance of a contract with a company established in such third country and if necessary, in relation to legal claims. The specific legal bases are stated in article 49(1) of the General Data Protection Regulation.
By submitting your personal data to aera, you agree that you do not object to any such transfer, processing, or storage.
10. MANDATORY PROVISION OF INFORMATION
If we are to make registrations on your behalf in public databases, we must be able to uniquely identify you to the relevant authority. We may therefore need your personal identification number in order to provide our services to you.
If we are to supply a service to you that is subject to the Danish Act on Measures to Prevent Money Laundering and Financing of Terrorism it is necessary for us to have copies of documents that uniquely identify you.
11. CHANGES TO THIS PRIVACY POLICY
This Privacy Policy may be changed or updated at any time and in due course to com¬ply with further requirements under applicable law. This Privacy Policy was last re¬viewed on 20 September 2023.
12. COMPLAINTS
You have the right to file a complaint with the Danish Data Protection Agency about aera’s processing of your personal data.
You can find the contact information of the Danish Data Protection Agency on www.datatilsynet.dk
This site is owned by aera A/S, and is for commercial and informational purposes only. The content is not intended as legal advice, and it should not be used as such.
aera A/S will at all times do its utmost to keep this site fully updated. However, aera A/S disclaims any direct or indirect damage resulting from entering this site, or using the information contained in the site.
Material from this site can only be reproduced, distributed, or otherwise made public with prior permission from aera A/S.
