Domain names are much more than a technical shortcut, it is a valuable marketing and search tool that should successfully lead customers to your site. A strong domain name increases your search engine ranking. Your domain name will become more recognizable in search engines as you build your business and website content, which will draw more customers to your direction. Domain names are not expensive rights to obtain or maintain, however infringement actions can be costly for the business in particular loss of revenue and reputation when allowing third party sites to continue trading unchallenged. Hence, it is important to approach your domain name portfolio as you would with your other IP assets, in particular by ensuring the portfolio as registered and maintained is aligned with your trademark portfolio and wider business activity.
aera has a unique expertise in disputing third-party owned domain names. With more than 20 years of experience within domain name litigation we have developed a reputation in the field of domain names.
Together with our trusted provider we provide integrated services such as:
- Domain name registration
- Domain watching
- Domain name acquisitions and valuations
- Domain name management
- Domain disputes