Trademark is one of your key assets of your business which is why you want to protect and defend your brand identity. A trademark is the legal protection enjoyed by a brand. Your trademark distinguishes you from your competitors and helps identifying you as the source. Awareness of your brand and the goodwill embodied in your trademark can take a long time to establish, but strong trademarks can create important competitive advantages. In order to obtain the best protection and advantages a trademark registration is the key asset.
aera has a broad experience and knowledge regarding trademark matters. We work closely with our clients in making holistic assessments for securing your brands such as:
- Clearance search
- Trademark filing before all trademark authorities worldwide
- Trademark renewal
- Enforcement of trademark rights