With over 25 years of experience in the development, commercialization and enforcement of intellectual property rights, Anette has continuously been ranked as one of Sweden’s leading intellectual property lawyers. In addition to advising on intellectual property rights, branding and marketing law, Anette has an extensive experience in customs counterfeit seizures. Clients have expressed that Anette ”understands the business criticality of brands and skilfully develops valuable portfolios”.

Anette began her career in the legal department of a leading global industrial gases and engineering company, focusing on patent and trademark protection. Following the move to private practice as legal counsel and team leader, Anette has for many years been advising clients from different fields of business, predominantly on trademarks and designs. Before joining aera in 2024, Anette was heading the IP prosection department of one of Sweden’s leading business law firms, a team that she established in 2014.

Anette is a member of ECTA’s Supervisory Board and the organization’s Professional Affairs and Membership Committee, as well as a member of MARQUES’ Anti-Counterfeiting and Parallel Trade Team. She is also the co-author of the book ”Riskerna med varumärken, produkter och reklam” (”The Risks of Brands, Products and Advertising”).

Recommended Individual – The World’s Leading Trademark Professionals 2024 (WTR 1000)

Recommended Key Lawyer 2023 (The Legal 500)

Included in WIPR Powerful Women in IP 2021 (World IP Review)


  • Master of Laws (LL.M.), Lund University
  • Executive Certificate, Branding and Business Strategy, Berghs School of Communication
  • European Trademark and Design Attorney
  • Swedish Authorised IP Attorney