Ulrich has more than 25 years of experience in marketing and communication alongside being a strong project leader.

His professional background takes root in the music industry where he among other things has worked as manager, agent and journalist.

Ulrich has worked with marketing and communication within the field of IP since 2012. In the period 2014–2017 he held the position as Marketing Manager in the Scandinavian IP company, Zacco.

His unique combination of being both an experienced communicator and having IP insight makes him a strong part of aera‘s external as well as internal communication.